Meet the Sofology team...

"Individuals can do and make a difference, but it takes a team to really get things moving"


Jason Tyldesley


Immersed in the business for over twenty years, CEO Jason Tyldesley is the embodiment of the Sofology brand. At a young age, he joined the family business – formally CS Lounge Suites – where he had spent much of his time growing up; involved in the delivery, sales and manufacturing of furniture.

Jason integrated fast. He started on the build of bespoke software systems, and took the reins at just 24 as MD – and later, as CEO. In the period since, Jason has taken the business nationally, with 33 retail stores to date, and more growth in the pipeline. The business has gone through many exciting changes and developments, becoming Sofology in early 2016.

Under Jason’s innovative and creative influence as CEO, the business has set the bar for the industry. We were the first to implement tablet and iPad based ‘on-the-sofa’ sales transactions, and the first to remove ‘sale-ends-Sunday’ deadlines – in favour of a more honest and transparent pricing policy. We were the first to end commission-based sales teams – instead focusing on the learning and development of our teams, for a more relaxed customer experience and an empowered customer choice.

In 2010, Jason was invited into Insider Magazine’s ‘42 under 42’ – the same year the business was announced Runner Up in the Northwest Business of the Year Awards. Jason also took the brave step of going head-to-head with Mary Portas, and allowed the cameras into our stores for Channels 4’s Secret Shopper – confident in our relaxed and no-pressure sales environment.

Jason has two children, and lives with his partner Sophie. He is a qualified helicopter pilot and formation skydiver, and enjoys water skiing, karting and motor racing. He joins Sophie and the family on the snow, enjoying a ski break whenever possible.



Mark Wasley

Chief Financial Officer/Chief Operating Officer

Mark is a member of the Chartered Institute of Management Accountants and has a BA (Hons) in Management.  He joined the Board in November 2014 as Chief Financial Officer (CFO) and was promoted to a combined role of Chief Operating Office / Chief Financial Officer in October 2015.

As CFO Mark is responsible for the financial affairs and performance of the company, ensuring appropriate financial controls are in place and that all departments are adding value and performing in line with the strategic plan.  He also manages external relationships with our shareholders and the bank, keeping them informed on the company’s performance. He is also responsible for the commercial relationships and has been instrumental in driving forward the profitability of the business.  Following nomination by Lloyds Bank, Mark’s success was recognised in 2015 when he won both Young Finance Director of the Year and Large Company Finance Director of the Year at the North West Finance Awards.

In Mark’s broader role as Chief Operating Officer he is responsible for ensuring all the key operating departments across Retail, Warehousing, Logistics, Customer Service, Merchandising and Property operate collaboratively and in the most effective and efficient way to ensure the business delivers an exceptional experience to the customer at every touch point.

Outside of Sofology, Mark enjoys investing in property and the stock market – he is also Non Executive Director and shareholder at Compare52, a mobile technology business based in Manchester. Mark loves spending time with his family and two young children. To relax he spends his time swimming or playing golf, badminton and squash.  He is also a season ticket holder at Everton Football Club.


Jon Cleaver

Chief Technical Officer

Jon joined the Board as CTO in 2015, and is responsible for the company’s network, software and data services.  This involves leading 3 teams in software development of approximately 35 people. 

Jon leads the team with an Agile strategy – using lean techniques and encouraging self-development, continuous improvement and delivery of quality products. 

In his early career, Jon trained in a number of technology and programming areas; and holds qualifications in Managing Successful Programmes, PRINCE 2 Practitioner, Microsoft Certified Practitioner, NLP Coach Practitioner and also holds a HNC in Business Information Technology. 

Jon enjoys the problem solving aspect of digital programming, which he used to develop intuitive, bespoke enterprise systems at Time Technology, shortly after leaving education. He then went on to work for Carcraft, and spent 8 years immersed in software development – and was consequently involved in the formation of We Buy Any, which set the standard in internet retailing for cars.

Outside of the office, Jon is a keen runner, and trains at his local club in Clayton-Le-Moors – keen to challenge himself by tackling a marathon or triathlon whenever possible.  He keeps his mind active too, and has a particular interest in business audiobooks which help develop his skills on his daily commute.



Scott McKelvie

Head of Operations

"Sofology is a great place to work because of the team atmosphere. Everyone supports each other – it’s like a family.”